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Study: Rural Viewers Love Their Local TV Channels More Than Ever

TelecompetitorThose who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.

From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.

Previously In The News

Monday in CE: How Smart Home Products are Impacting the Insurance Market

A new report from tech industry research firm Parks Associates looked into how the smart home market is impacting the world of insurance. Specifically, according to Parks, consumers said they’d be wil...

The Impact of Voice Control: From the Smart Home to Connected Entertainment

Smart home adoption continues to be stymied by competing protocols and fragmentation, creating complexity for the end user. This is further intensified by the growing number of connected devices in co...

DirecTV is making an Android-powered streaming box. What gives?

“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attent...

The Open Connectivity Foundation is Simplifying the Smart Home

For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associate...

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