Providing market intelligence for more than 35 years

In The News

Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

More than half (52%) of broadband households in the United States express a willingness to share smartphone data to assist in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place, according to a Parks Associates survey.

“Use of telehealth services nearly tripled year-over-year, with 41% of U.S. broadband households having used a telehealth service in the past 12 months,” says Kristen Hanich, senior analyst, Parks Associates.

Hanich continues, “This increased usage of telehealth services comes as many consumers are unable or unwilling — to visit a physician in person due to widespread efforts to minimize in-person contact with patients. It is a dramatic switch for both care providers and telehealth services, and provided patients have a good experience, the market is likely to see continued usage on a permanent basis.”

The research firm’s report, “COVID-19: Impact on Telehealth Use and Perspectives,” is said to track changes in consumer attitudes and adoption of telehealth services as a result of the pandemic and measures future interest in telehealth services beyond the crisis.

The report also found that those who experienced COVID-19 symptoms are more willing to share smartphone data to aid in contact tracing than those who have not experienced symptoms. Still, nearly half of those who have not experienced symptoms are willing to share their smartphone data.

From the article "Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus".

Previously In The News

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...

Roku wants to grow to 100 million active user accounts in next 18 months

The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...