Providing market intelligence for more than 35 years

In The News

Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

More than half (52%) of broadband households in the United States express a willingness to share smartphone data to assist in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place, according to a Parks Associates survey.

“Use of telehealth services nearly tripled year-over-year, with 41% of U.S. broadband households having used a telehealth service in the past 12 months,” says Kristen Hanich, senior analyst, Parks Associates.

Hanich continues, “This increased usage of telehealth services comes as many consumers are unable or unwilling — to visit a physician in person due to widespread efforts to minimize in-person contact with patients. It is a dramatic switch for both care providers and telehealth services, and provided patients have a good experience, the market is likely to see continued usage on a permanent basis.”

The research firm’s report, “COVID-19: Impact on Telehealth Use and Perspectives,” is said to track changes in consumer attitudes and adoption of telehealth services as a result of the pandemic and measures future interest in telehealth services beyond the crisis.

The report also found that those who experienced COVID-19 symptoms are more willing to share smartphone data to aid in contact tracing than those who have not experienced symptoms. Still, nearly half of those who have not experienced symptoms are willing to share their smartphone data.

From the article "Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus".

Previously In The News

Understanding Renters’ Connectivity Expectations in Apartments

Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly...

45% of U.S. internet households watch FAST services, Parks notes

Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...

These are the Top 10 On Demand Streaming Services of 2025, According to New Report

Parks Associates has released its annual “Top 10 List of US SVOD Services,” which is based on estimated numbers of subscribers through September 2025. “Hulu’s jump past Disney+ is a result of s...

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates. Pure-play...