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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

DOOR launches Scout device combining remote lock control and edge AI for multifamily building health monitoring

The Smart Money: AI Moves from Promise to Platform

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

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