Providing market intelligence for more than 35 years

In The News

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes.

Parks Associates back in October noted around 40 percent of U.S. broadband households reported a recent privacy or security problem with one of their connected devices. And in February the firm followed up with a report that revealed 45 percent of broadband households are concerned about privacy and security risks to their smart home devices.

Now, Parks Associates says its data indicated nearly 60 percent of broadband households want security support services to go with their smart home devices. The firm found services that resolve technical issues or provide tools for users to address device issues also gained the interest of 45 percent of potential buyers.

From the article "Report: Connected Home Consumers Want Data Security Support" by Diana Goovaerts.

Previously In The News

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rat...

The Radical Changes That Are Making Your Smart Home Less Dumb

Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...