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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.

From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman

Previously In The News

ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021

Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...

Parks: Antenna-Only TV Households Are 15% of Broadband Households

Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn ha...

Over half of US broadband households watch internet video on TV

More than half of US households with broadband are consuming internet video through their TVs, per research from Parks Associates. Seventy-two percent of households without a pay-TV subscription have...