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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

July 12, 2024

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.

From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman

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Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

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Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...

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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

Previously In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

Tubi leads Parks Associates US FAST ranking

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

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