Providing market intelligence for more than 35 years

In The News

PowerHouse Alliance Distributor Members Invite Dealers to Automation, Security, AV Training and Events this November

According to Parks Associates, consumers are struggling with rising technical issues brought on by DIY smart home devices. This struggle opens up opportunities for the professionally installed smart home, and thus dealers must stay on top of the latest brands, products, and installation best practices for home automation.

From the article "PowerHouse Alliance Distributor Members Invite Dealers to Automation, Security, AV Training and Events this November."

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...