The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service account belonging to someone outside the household, with 18 to 24 year olds making up 22%. In July 2017, the overall number was 12% of all adults, according to a Reuters/Ipsos poll, and just 21% of 18 to 24 years olds.
From the article "People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead by Glenn Fleishman."
Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...
Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...
“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...
Parks Associates, a leading market research firm, shared at their annual Smart Spaces conference in Dallas, Texas, that 47 percent of residents actively try to reduce their energy consumption. From...
