Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding drop.
Parks Associates says cord-cutters are gaining ground because of a lack of satisfaction with traditional cable service. Brett Sappington, senior director of research at Parks Associates, said in a blog post that "live broadcasts of high-profile events remain a challenge for online delivery, though pay TV and broadcast TV conquered live distribution long ago."
From the article "Pay TV Loses Ground To Antenna-Only Households" by Andrew Gebhart.
Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia
According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...
Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...
GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...
