According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.
From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.
“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consu...
Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029. While DIY remains the entry point for many households, Parks Associates’...
A recent Parks Associates and Cox Communities study found that more multifamily residents with home internet can get access to gigabit download speeds. In a new white paper, A Guide to Connecti...
Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that...
