Providing Market Intelligence for 40 Years

In The News

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscription services has declined 25% to $73 per month versus $90 in 2021. 

"Leveraging data to provide relevant content and digital advertisements to keep viewers engaged is crucial, and tricky. Data is fragmented across operating systems and applications, and viewer consent is required," said Jennifer Kent, vice president pesearch, Parks Associates. "The next generation of TV and CTV advertising should not replicate traditional linear, pay-TV ad formats and models but offer interactive, actionable, secure, and enjoyable experiences that engage video viewers and attract ad dollars."

During the Sept. 19 webinar Parks Associates and Adeia will present research and insights from the just-published white paper, Overcoming Complexity: Advertising in a Fragmented Landscape, and discuss how advertising is evolving to accommodate new ad-supported streaming models and privacy practices for a more engaging and targeted experience.

From the article, "Parks: Household Spending on Streaming Subscriptions Slumps" by George Winslow

Previously In The News

Smart Home Routines Used to Require a Service Call. In 2026, Vivint Homeowners Are Building Their Own

Parks Associates’ 2026 State of Connected Home report describes the shift as a move away from manual, app-by-app control toward orchestrated home experiences, with AI increasingly tying separate d...

Almost 40% of U.S. households use on-demand streaming services for sports, events

A new Parks Associates report says 39% of U.S. Internet households watch live events or sports through an on-demand streaming service. The firm says that the finding illustrates the expanded role of s...

8 Innovative Smart Home Hardware Startups to Watch

According to recent market analysis on professional smart home integration from Parks Associates, professionally installed control hardware generates significantly higher consumer Net Promoter Scores...

Parks: Streaming finds favor in American sports households

More than one-third of American broadband households are using streaming platforms to stay on top of live games from their favorite sports teams and organizations, according to new research releas...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive