Providing Market Intelligence for 40 Years

In The News

Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm's OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, NBA League Pass, or WWE Network. The OTT Video Market Tracker ongoing service provides industry research data and analysis of competing players' strengths and weaknesses in the space and includes an exhaustive analysis of market trends and profiles of more than 100 OTT video service providers in the U.S. and Canada.

From the article "Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu."

Previously In The News

Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor. From the...

Parks Associates Announces Fourth Annual Smart Spaces On September 15-16

Parks Associates has announced the fourth annual Smart Spaces executive event, which will host industry tech players and multifamily owners/operators and focuses on how connected technologies are impr...

Amazon's Bezos Pushes Prime Video Redesign Focused On AI

Prime Video, like other streaming services, relies on paid placement by studios, as well as software algorithms, to dictate where content is displayed on the home screen, said Michael Goodman, directo...

Exclusive-Amazon's Bezos pushes Prime Video redesign focused on AI

Prime Video, like other streaming services, relies on paid placement by studios, as well as software algorithms, to dictate where content is displayed on the home screen, said Michael Goodman, directo...