Providing Market Intelligence for 40 Years

In The News

Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm's OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, NBA League Pass, or WWE Network. The OTT Video Market Tracker ongoing service provides industry research data and analysis of competing players' strengths and weaknesses in the space and includes an exhaustive analysis of market trends and profiles of more than 100 OTT video service providers in the U.S. and Canada.

From the article "Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu."

Previously In The News

Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report

Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates. Parks Associates report a...

Soaring Memory Prices Dampen Demand for Budget Smartphone

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Data: US cable providers lost 280,000 broadband subs in Q1

Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention eff...

The Annoyance Problem: How Vivint’s Smart Deter™ Keeps Security Features Switched On

Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive