Providing Market Intelligence for 40 Years

In The News

Parks: Connected Apps The New Battleground For Video Services

A new white paper by Parks Associates for Ooyala concludes that connected device apps have become the new battleground for video services, with Pay TV operators, OTT service providers, broadcasters, cable networks and even media publishers all vying with each other to deploy them in order to reach new audiences.

In the USA, says the research firm, OTT video services remain ahead of Pay TV providers, broadcasters and cable networks in their use of connected apps to deliver content to the TV. Meanwhile, games consoles are currently the leading TV app platform used, ahead of smart TVs and streaming media players such as Roku and Apple TV. However, that picture is changing, driven by changes in home entertainment device ownership in the USA, says Parks.

From the article "Parks: Connected Apps The New Battleground For Video Services" by Barry Flynn.

Previously In The News

Google Home web app adds unified device controls

Average homes are adopting across brands, the research firm Parks Associates reported, with more than two in five U.S. internet households owning a smart home product from at least one brand. From...

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rat...

The Radical Changes That Are Making Your Smart Home Less Dumb

Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive