OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.
Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Video: OTT, Pay TV, and Digital Media series on Wednesday, June 9, to explore customer adoption and churn, strategies for maintaining and retaining subscribers, and best practices in data-driven decision-making for OTT services.
“With OTT adoption so high, providers are exploring new strategies, including expanded IP and AI-powered enhancements, to stay competitive,” said Steve Nason, Research Director, Parks Associates. “We look forward to sharing our latest data and bringing together industry leaders at Future of Video.”
From the article "OTT Video Service Subscriptions Increase in Q1 According to Parks Associates" by Jeremy Glowacki.
MDU properties, including military housing, senior living, and student accommodation, can expect OPEX savings up to 20 percent when implementing smart home devices such as EMS, according to Parks Asso...
The strength of your Wi-Fi is determined by a variety of factors, including your equipment, your wireless devices, your location, and your environment. But your ISP also plays an important role. That'...
International research firm Parks Associates will honor winners of its new award at the third annual Smart Spaces event, Sept. 16-17, in Dallas. International research firm Parks Associates said th...
A recent survey by Parks Associates found that less than 15% of Apple TV users regularly engage in gaming on the device, suggesting that enhanced gaming performance isn’t a primary driver for upgrades...