In The News

OTT Churn Rate At 19 Percent In The U.S.

February 01, 2017

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

The OTT Video Market Tracker service finds the overall churn rate for OTT services has been stable for the past year. At the end of 2015, 20 percent of U.S. broadband households had canceled at least one OTT video service in the past 12 months. Churn is found to be lowest among the top three most established services: Netflix, Amazon and Hulu.

From the article "OTT Churn Rate At 19 Percent In The U.S." by Kristin Brzoznowski.

‹
1
2
3
4
5
6
7
8
9
10
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

OTT Churn Rate At 19 Percent In The U.S.

Previously In The News

How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations

When Everything’s Connected: Beyond The Smart Home’s Walls

How Parks Associates Helped Shape 30 Years of Smart Home Innovation

TV Becomes a Growth Channel for Commerce

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us