Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months, adding that people who have SVOD subscriptions also have some form of pay TV service.
Sappington said the fastest segment among video consumers are households that are taking two, three and four services, so they aren’t averse to paying for content, they just don’t want to pay or what they don’t want.
“People that love video pay for video,” Sappington said.
From the article "Operators Should Embrace SVOD to Attract Next Generation" by Mike Farrell.
Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates. Parks Associates report a...
Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...
Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention eff...
Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of t...
