Providing market intelligence for more than 35 years

In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's and far ahead of Sony or Tivo.

It also stated that consumers rated Apple TV highly in setup, usability, gaming, and for purchasing content. It also noted that almost half of smart TV owners also used a streaming media player and that they used their media player much more frequently than their TV's built-in services. Yet Mims was so desperate to take swipes at Apple that he fudged the findings of that research. None of those facts fit his narrative of the "failing Apple TV that nobody uses," so he left them out.  

From the article "No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way" by Daniel Erin Dilger.

Previously In The News

Netgear unveils $330 Orbi Outdoor Satellite for backyard Wi-Fi

The Orbi creates a dedicated 5-gigahertz, 1.7-gigabit per second channel between the base Orbi and the extended unit so you can get full internet access for devices that connect to the satellite Orbi...

Netgear unveils $330 Orbi Outdoor Satellite for backyard Wi-Fi

The Orbi creates a dedicated 5-gigahertz, 1.7-gigabit per second channel between the base Orbi and the extended unit so you can get full internet access for devices that connect to the satellite Orbi...

WEC 2018: SVODs Not the Enemy of Pay-TV

Instability in pay-TV through the evolution in video has been at the top of concerns across cable, but the fall in subscribers isn’t totally unexpected considering other shifts in the US. Industry res...

NAB 2018: OTT Services Must Differentiate Themselves to Succeed

In an increasingly crowded over-the-top video service market, consumer perception drives purchasing behavior and players must differentiate themselves in order to succeed, according to a research pres...