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Netflix Is King of Paid Streaming, Study Says

April 14, 2016

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new online options pales in comparison to the advertising revenue racked up from traditional TV viewing.

Parks reported if a U.S. household subscribed to any OTT service, more than half of them were signed up with Netflix. Netflix was also the best performer on limiting cancellations, or what is known as churn. In the past 12 months, 5 percent of U.S. broadband households cancelled their Netflix account, which was 9 percent of the company’s current subscriber base.

From the article "Netflix Is King of Paid Streaming, Study Says" by Joan E. Solsman.

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About Parks Associates

Netflix Is King of Paid Streaming, Study Says

Previously In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

33% Of UK Broadband Homes Also Subscribe To OTT, Hulu And Sony Sign Streaming Deal, And Is It Too Soon To Talk 8k? : January 12th 2016

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

5G Consumer Market Subscriptions To Hit 17.5 mln In 2020

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