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Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

October 02, 2019

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates.
Nearly half — 46% — of all broadband homes have multiple OTT subscriptions, the study found, up from 33% in 2017 and 20% in 2014. At the threshold of one OTT subscription, not two or more, nearly three-quarters of all broadband homes check the box, up from 52% in 2014.

From the article "Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study" by Dade Hayes.

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Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

Previously In The News

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Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

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