Providing Market Intelligence for 40 Years

In The News

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services,” said Parks Associates.

From the article "Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services" by www.televisionpost.com

Previously In The News

One System vs. a Dozen Apps: How Integration Affects Response Consistency

Households with a security system in place are far more likely to have their devices actually work together. 54% of households with a security system report their devices working together, compared to...

Does sound sell? Dolby’s Javier Foncillas on taking audio from phones and cars to smart glasses

A Parks Associates study commissioned by Dolby found most smartphone owners weigh sound only to some degree when buying, yet nearly all called it important after hearing an enhanced-audio demo. Fro...

Research: 16% US Internet homes have cancelled pay-TV and returned

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US in...

Report: HDR enters 3rd phase of evolution

A report from InterDigital and Parks Associates reveals that High Dynamic Range (HDR) is evolving from a premium picture-quality differentiator to a widespread  feature of the video ecosystem, spa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive