“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior director of research at Parks Associates, told NAB Show Daily News.
From the article "NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?" by Jenny Priestly
Netflix has supplanted Prime Video as the No. 1 subscription streaming VOD service in subscribers, according to new data from Parks Associates, based on estimated numbers of subscribers through Se...
Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly...
Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...
Parks Associates has released its annual “Top 10 List of US SVOD Services,” which is based on estimated numbers of subscribers through September 2025. “Hulu’s jump past Disney+ is a result of s...
