Providing market intelligence for more than 35 years

In The News

Microsoft IT outage: What the world would look like without internet

Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in the early 2000s), according to research released by Parks Associates in January.

From the article, "Microsoft IT outage: What the world would look like without internet" by Iain Akerman

Previously In The News

Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services

In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Le...

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...

Forget Speakers. Big Money Competes in Servers.

The technology industry is captivated by titans fighting over voice-activated home speakers. The war among Amazon, Google and Apple is technology's newest frontier, but it's also pretty small potatoes...

AI: The Future Of Digital Marketing (And Everything Else)

Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks As...