In The News

Many CE Shoppers Considering Only One Brand

August 23, 2016

According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (which was cited by 15% of buyers as their reason for considering only one brand), product quality (cited by 10%) and general brand preference (19%).

“Brand strength comes from a variety of factors, like high-quality and disruptive products,” Barbara Kraus, director of research for Parks Associates, tells Marketing Daily. “Of course, marketing plays into that. You have to get the name out there.”

From the article "Many CE Shoppers Considering Only One Brand" by Aaron Baar.

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Many CE Shoppers Considering Only One Brand

Previously In The News

Research: 39% of US watch live content through streamers

Apple’s HomeView could reshape smart home expectations, Parks Associates says

A third of U.S. adults would rather watch show highlights than full episodes: Survey

Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us