Providing Market Intelligence for 40 Years

In The News

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Although insurgent competitors could be nipping at Hulu’s heels.

“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. “The combination of recognized brands and popular original content is driving demand for their offerings.”

From the article "Hulu adds live TV and new UI support for Samsung smart TVs" by Ben Munson.

Previously In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...