Providing Market Intelligence for 40 Years

In The News

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

Vivint’s 27 Years in Home Security: Why Survival Is the Metric That Matters

Parks Associates found that 45% of U.S. internet households now own a security solution and 32% subscribe to a security service, with much of the category’s growth coming from cameras, video doorbells...

Calix adds features to SmartMDU platform for apartment buildings

According to research from Parks Associates cited in the press release, 77% of renters say they would pay higher rent when high-speed internet is included. From the StreetInsider.com article, "Cali...

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung...

What The Tech? Record Club is the app of the day

According to research from Parks Associates, nearly seven in ten smartphone owners stream music on their phones every day.  From the article, "What The Tech? Record Club is the app of the day" by J...