Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 market composes one of health tech's biggest white spaces. "There needs to be much more focus on developing great technology for seniors," says Jenniifer Kent, Senior Director at Parks Associates.
From the article "Home health tech you need to watch in 2021" by Brian Cooley.
New research from Parks Associates finds U.S. security dealers are “facing renewed challenges integrating customers’ existing smart home devices into professionally installed security systems.” Ado...
Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...
“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core prod...
Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...
