In The News

Here's how banks can reinvigorate deposit growth with incentives

July 08, 2019

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates.

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

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Here's how banks can reinvigorate deposit growth with incentives

Previously In The News

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV

Plume Names Rebecca Stone Chief Customer and Marketing Officer, Creating a Dedicated C-Suite Voice for Global ISP Customer Success

Research: AI redefining the smart speaker market

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