Providing market intelligence for more than 35 years

In The News

Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera

Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.

It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.

According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people through their smart home cameras.

From the article "Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera" by  Steve Karantzoulidis.

Previously In The News

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

According to Parks Associates research, 29% of consumers ultimately turn to professionals for help, even if they initially attempt self-installation. Despite DIY smart home products often being...

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display.  Among those househ...

PODCAST: SCTE TechExpo25 Roundup Day 2

Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...