Providing market intelligence for more than 35 years

In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well.

According to new research from Parks Associates, more than half (58%) of smartwatch owners made their purchase decisions based on the device’s features and functionality. Next among their deciding factors was brand (49%), followed by the device’s design and fashion appeal (30%).

“Our data shows product appearance is the third most important factor. The manufacturers are beginning to pay more attention to the design and appearance of [the devices],” Tejas Meheta, research analyst with Parks Associates, tells Marketing Daily. 

From the article "Functionality, Brand Fuel Smartwatch Choices" by Aaron Baar.

Previously In The News

Google to turn on new set-top boxes with Android TV software

For Google, though, the large market for smart TVs and streaming media boxes makes it worth another try. While TV sales have been sluggish, sales of devices that plug into televisions and play vide...

Roku beats Apple TV -- again -- on usage, purchases

In US households last year, nearly half of all purchases of set-top boxes -- small electronic devices that stream online video and music on your TV -- were Rokus, and Roku devices continue to show...

Apple TV adds CNBC, Fox Now

Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interes...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...