Providing Market Intelligence for 40 Years

In The News

Fun Apps Driving Smart Home Interest, But Playing Together Is Key

According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices.

"The growing interest in the smart home space has prompted a large number of players to enter the smart home ecosystem with their own devices, platforms, and solutions," said Harry Wang, senior research director, Parks Associates. "This rapid expansion has resulted in a highly fragmented marketplace, and for companies to emerge successfully from the crowd, they will need to provide a seamless consumer experience that interconnects with all other functions of the connected home."

From the article "Fun Apps Driving Smart Home Interest, But Playing Together Is Key" by Barbara Vergetis Lundin.

Previously In The News

Research: 39% of US watch live content through streamers

Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that 39 per cent of US internet households watch live events or sports through an on-demand streaming service,...

Apple’s HomeView could reshape smart home expectations, Parks Associates says

Apple’s new HomeView platform could bring fresh attention to the smart home market while raising consumer expectations for security and artificial intelligence (AI), according to Jennifer Kent, VP...

A third of U.S. adults would rather watch show highlights than full episodes: Survey

The bundling findings align with a Parks Associates report released in September. That survey found that 51% of U.S. internet households would prefer a package combining live TV shows with streaming s...

Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services

Parks Associates Oct. 21 reported that 39% of U.S. internet households watch live events or sports through an on-demand streaming service, showing the growing role of streaming services in deliver...