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In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

Previously In The News

Smart Home Routines Used to Require a Service Call. In 2026, Vivint Homeowners Are Building Their Own

Parks Associates’ 2026 State of Connected Home report describes the shift as a move away from manual, app-by-app control toward orchestrated home experiences, with AI increasingly tying separate d...

Almost 40% of U.S. households use on-demand streaming services for sports, events

A new Parks Associates report says 39% of U.S. Internet households watch live events or sports through an on-demand streaming service. The firm says that the finding illustrates the expanded role of s...

8 Innovative Smart Home Hardware Startups to Watch

According to recent market analysis on professional smart home integration from Parks Associates, professionally installed control hardware generates significantly higher consumer Net Promoter Scores...

Parks: Streaming finds favor in American sports households

More than one-third of American broadband households are using streaming platforms to stay on top of live games from their favorite sports teams and organizations, according to new research releas...

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