In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streaming within the next 12 months. The company added that a report by Conviva indicated that the Roku platform held a 41% share of streams, making it the most popular streaming platform.
From the press release, "Four highlights from Roku’s (ROKU) Q4 earnings report."
Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. The research group says that’s up from 7% in 2022. C...
Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...
Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at le...
Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...
