Providing market intelligence for more than 35 years

In The News

Forget Trump And Clinton, Cable News Networks Are Winning The Election

Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming about extreme conservatism or liberalism that gets audiences engaged, angry or involved online.

"With the media moving toward this interactive, reaction-based journalism model this election cycle is probably everything they could have wanted with its over-the-top candidates," Hower says.

From the article "Forget Trump And Clinton, Cable News Networks Are Winning The Election" by Tom Risen.

Previously In The News

Pro Monitoring, Smart Homes and the Decline of Traditional Security

A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...

How Connected TVs Are Changing the Way We Shop

Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...

These smart gadgets can enhance your at-home experience

According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...

The future is now: top smart home gadgets for 2025

According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive