Providing Market Intelligence for 40 Years

In The News

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if you ask me, because they represent the holiday tradition of giving family members gizmos that are, in some vague way, futuristic.

The streaming sticks and similar dongle devices have that allure. They can be given to “the man who has everything” because they’re something that man may not yet had time to get, or to older people giving to younger people as a plastic indication they’re at least trying to “get it.” Or from younger people to parents because those dongles are pretty darned simple to work. (It will also be a good season for smartwatches, Parks says.)

The Christmas shopping tip sheet from Parks says these OTT helpers should be big again this year, as they were last. Barbara Kraus, director of research for Parks, says that last year, 46% of Google Chromecasts and 37% of streaming media players, such as the Roku 3 and Apple TV, were purchased as gifts.”

From the article "Dongle Bells: The Holiday Stream Of Streaming Devices" by P.J. Bednarski.

Previously In The News

Apple TV adds CNBC, Fox Now

Apple TV has been adding more content lately as the company has had to fight a handful of competitors -- including Roku, Amazon, and Google -- in the streaming-media device market. Spurring interes...

Does Flywheel exec shakeup spell trouble? CEO says no

Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the m...

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive