"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their networks," noted Brett Sappington, senior director of research at Parks Associates.
From the article "Despite Emmys, Road Ahead Is Bumpy for Streaming Services" by Peter Suciu.
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
