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Consumers Tapping Voice Assistants To Buy More Things

April 30, 2018

The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smart speakers alone will reach 50% by 2021, according to Parks Associates. That’s a lot of smart speakers.

On average, 80% of consumers who have shopped using their voice assistant are satisfied and 24% spent more money with the retailer, according to the PwC study.

From the article "Consumers Tapping Voice Assistants To Buy More Things" by Chuck Martin.

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Consumers Tapping Voice Assistants To Buy More Things

Previously In The News

One System vs. a Dozen Apps: How Integration Affects Response Consistency

Does sound sell? Dolby’s Javier Foncillas on taking audio from phones and cars to smart glasses

Research: 16% US Internet homes have cancelled pay-TV and returned

Report: HDR enters 3rd phase of evolution

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