Register

I agree with the Privacy Policy

In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

Previously In The News

Apple Dominates Smart Tag Market With AirTags

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...

With skinny bundles, Disney hopes to fatten profits

Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at le...

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

Research: 56m US households are cord-cutters

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance o...

1
2
3
4
5
6
7
8
9
10
...
724
725
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Research Services

Primary Research

Event

Analyst Insights

Media

About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Apple Dominates Smart Tag Market With AirTags

With skinny bundles, Disney hopes to fatten profits

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

Research: 56m US households are cord-cutters

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store