Even so, TV-curious tech companies keep trying. In recent years, Apple, Microsoft, and Amazon.com have considered taking a crack at the market. “In the next six months, we’re going to see a major bake-off,” says Brett Sappington, senior director of research at Parks Associates Inc.
From the article "Can YouTube TV Get You to Cut the Cord for $35 a Month?" by Felix Gillette.
In a video interview from CONNECTIONS 2026 in the Silicon Valley, Elizabeth Parks reflects on the evolution of the connected home market, the growing role of AI and why the dealer channel still ma...
“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...
“OpenAI is not a hardware company and must prove its phone performs well against the competition in terms of memory, camera quality, size, weight, screen responsiveness — all of that can be a chal...
According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...
