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AsterRide and a few others, including Shuddle, are part of a growing reaction to assuage customers' concerns. They're beefing up safety features in their apps, such as adding panic buttons and passenger tracking, and they're also looking to create more-secure services with heightened driver background checks and all-female driver fleets. It's unclear how many of these features will become industry standards, but they do represent a turning point in intensified attention to safety.