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Can ISPs Help Expedite Adoption of Smart Home Devices?

Mainstream consumers don’t seem eager to connect their garage doors and light bulbs to the internet, according to data presented by research firm Parks Associates during a Tuesday webcast. With ease of installation and use a chief concern among prospective users of IoT-enabled smart home devices, ISPs could play a role in moving the category forward.

The connected thermostat leads smart home devices with penetration into 11% of US households, with other devices yet to crack the 10% threshold. In total, about a quarter of US households report owning at least one connected device.

From the article "Can ISPs Help Expedite Adoption of Smart Home Devices?" by Alex Silverman. 

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According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

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A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

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