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Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets

April 02, 2014

Major TV broadcasters are starting up a locally based interactive TV trial in three markets which will deliver enhanced content and advertising during local TV newscasts.

Parks Associates estimates the number of smart TV U.S. homes will reach 42 million this year, representing 36% of all TV households.

From the article, "Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets" by Wayne Friedman.

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