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In The News

Are Consumers Right to Fear Connected Home Products?

July 19, 2023

Internet of Things

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.”

From the article, "Are Consumers Right to Fear Connected Home Products?" by Taylor Morgan.

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A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

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Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

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