It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumers' interest in smart home products is rising, even though adoption hasn't occurred yet. Forty-eight percent of US consumers plan to buy at least one connected home device during 2018, according to Parks Associates, up 66% year-over-year. Amazon likely hopes it's uniquely positioned to cash in on this interest by offering lower prices to tap into its massive customer base.
From the article "Amazon just announced 5 offerings to shake up the home security market" by Nicholas Shields.
Amazon has devices and services that span nearly every facet of a consumer’s life, from entertainment — Prime Video, Fire TV — to smart home — Ring, Echo — to retail — Amazon marketplace, Whole Fo...
Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...
Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...
Upwards of 85 million adult U.S. consumers say they listen to a podcast for at least one hour each week, according to Parks Associates. From the article, "Netflix, iHeartMedia Ink Video Podcast Dis...
