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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

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About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Social video viewing reaches nearly five hours weekly on U.S. televisions

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Smart device adoption grows but setup stumps 52% of users

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