“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.
“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”
From the article "'Game of Thrones' is gone, and so are some HBO subscribers."
FAST discovery has been the industry’s Achilles’ heel. With so many near-duplicate channels and syndicated loops, viewers face choice overload. Analysts at firms like Ampere Analysis and Parks Associa...
Households now rely on dozens of connected devices, including streaming platforms, gaming systems, security cameras, voice assistants, and a growing range of smart appliances. According to Parks Assoc...
According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popular...
We continue our Women in Security Q&A series with Jennifer Kent, senior vice president and principal analyst at Parks Associates. She shares her security industry mentors, her proudest career accompli...
