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Smart Home

Parks Associates Research Findings

By Mindi Sue Sternblitz-Rubenstein, January 12, 2010

demand response

Smart Energy Summit: Engaging the Consumer examines the roadmap for the in-home energy management technology market, offering consumer and industry research and strategic insight. Parks Associates research finds:

· Over 80% of consumers are very interested in learning about how to cut their energy costs, but less than half want to learn more about smart grids.

· 80% to 85% of households are willing to pay $80 to $100 for cost saving equipment if they are guaranteed to save 10% to 30% off their monthly electricity bill.

· Only 15% to 20% of consumers are likely to sign up for time-of-use or demand response programs; 35% do not want utilities to control systems in their home no matter what the potential savings.

· Less than 5% of households have any type of electronic lighting system, but 55% are very interested in light dimming systems that can save them money.

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