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What Is a Smart Home? Most People Don’t Know

November 05, 2014

Two-thirds of U.S. consumers with broadband are not very familiar with smart home services or products or where to buy them, according to a new survey.

That will likely change quickly in coming years, according to the white paper from Consumer Electronics Association and Parks Associates. But for now, it’s not just an open market, but also a nebulous one.

Consumers tossed around names such as ADT, AT&T, Apple and Nest when asked to identify smart home manufacturers, but no single company was called out by more than 7 percent of respondents.

The numbers aren’t much better for penetration of individual technologies. Of all the devices that fall under the umbrella of the smart home -- including security systems, networked lights, garage-door openers and thermostats -- no single product can claim more than 6 percent ownership among the millions of homeowners with a broadband connection.

From the article "What Is a Smart Home? Most People Don’t Know" by Katherine Tweed.

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However, the dealer market is still responsible for more than half of all sales in the U.S., according to Tom Kerber, director of research at Parks Associates. He said that in the premium tier of t...

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