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Consumer Mindset: Energy Management & The Smart Grid Read more: Consumer Mindset: Energy Management & The Smart Grid

Parks Associates' ongoing assessment of the Residential Energy Management (REM) market includes extensive primary consumer research to determine and monitor the mindset of consumers and their motivations when adopting REM solutions. Parks Associates' latest REM research reveals 80% of U.S. consumers invested in some form of energy-saving home improvement for their current home.

Consumers made these home improvements not only to save money but also to enhance their lifestyle. In fact, 65% of people investing in energy-saving home improvements did so to make their homes "more comfortable". This is an important point for those marketing energy management solutions: consumers want savings, but they will also spend on energy solutions to improve the overall comfort level, aesthetic, and value of their home. Companies should take all these considerations into account when deploying and marketing REM solutions, in addition to the other digital systems and devices operating in the home (more on these factors later).

Stuart Sikes is the president of Parks Associates, a market research firm specializing in consumer adoption of technology products and services. Stuart's recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.

From the article, "Consumer Mindset: Energy Management & The Smart Grid Read more: Consumer Mindset: Energy Management & The Smart Grid" byt Stuart Sikes

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